Amazon Needs To do Better than $379 for The Kindle DX

So Amazon has started taking pre-orders for the new Kindle DX. If Amazon wants to compete with Apple, the Kindle DX needs to be dramatically cheaper than an iPad. Cheaper to the point where you won’t think twice about spending just a bit more.

At $379 USD for a DX, you can get into an entry level (I hate calling it “entry level” but you know what I mean) iPad for $499.

Don’t get me wrong, I think competition is great and the new features that the DX boasts are great improvements, it’s just that the price is a real sore point for what you get.