Amazon Needs To do Better than $379 for The Kindle DX

So Amazon has started taking pre-orders for the new Kindle DX. If Amazon wants to compete with Apple, the Kindle DX needs to be dramatically cheaper than an iPad. Cheaper to the point where you won’t think twice about spending just a bit more.

At $379 USD for a DX, you can get into an entry level (I hate calling it “entry level” but you know what I mean) iPad for $499.

Don’t get me wrong, I think competition is great and the new features that the DX boasts are great improvements, it’s just that the price is a real sore point for what you get.

Published by Alex Knight

Alex Knight is a broadcaster, podcaster, and audio engineer. In addition to over 15 years of experience in the high-tech sector and media landscape, he holds a diploma from BCIT’s Radio Arts & Entertainment program and numerous certifications from the UBC Sauder School of Business in project management and general management. He’s been working on building a podcast network media company more recently and has done Voice-over engineering, mixing, and mastering sessions at On The Mic Training in Vancouver.