MobileMe missing from Apple's online store

As I was configuring a new iMac today via Apple’s online store, I noticed something peculiar on the build-to-order form. See this link to view the custom order page. Surprisingly, there was no option available to buy a MobileMe subscription.

Since this was removed from the order form, I’m wondering if perhaps the recent rumours of a newly overhauled MobileMe service is coming sooner than we all think.

Maybe this was a mistake, but I doubt it. It’s certainly interesting nonetheless.